Bill Zanker's – Founder of The Learning Annex – Mr. Bill Zanker's Official Blog Site!

Bill Zanker, William Zanker, The Learning Annex Founder – Donald Trump – Warren Buffett – Suze Orman – Bill Zanker – The Learning Annex – Mr. Bill Zanker

Posted in Uncategorized by Bill Zanker on 06/15/2009
This Book was written By Bill Zanker & Donald Trump!

This Book was written By Bill Zanker & Donald Trump!

BILL ZANKER – Links!  Meet me!  Read About me!  I am on everything you can think of! – You are welcome to My Circle of Competence!

Bill Zanker’s ushers treat the room like a game of Tetris, filling it from the front with VIPs and working backward in sections, untaping a row only once the one in front of it has been completely filled. Because the morning is likely to be a little slow, more or less half of the room has been revealed. Thousands of additional seats are hidden behind screens, to be released in sections as the crowds swell. Bill Zanker absolutely hates empty seats. As the crowd settles in, a sprite of a cheerleader takes the stage and asks the crowd to stand. Roxy Zendejas is an actress/model whose job is to motivate and herd the Ambassadors of Fun and to teach the crowd the Money Dance. It’s a simple dance, owing much to the hokey-pokey. There are jiggled limbs, forward and backward steps, and moderate hip gyrations, as well as a simple, sing-along chorus set to an ’80s pop song: “I want money. Lots and lots of money…” “It’s a subliminal thing, to get you thinking about money,” says Bill Zanker, who practically bursts with glee at the sight of 5,000 people doing his silly dance. “We’re reprogramming people.” It’s 8:27 a.m. Who’s ready to talk taxes? “This is a small show,” says Bill Zanker. “The big shows are five times this. Five times everything.” His Real Estate & Wealth Expo drew 70,000 people in San Francisco; 50,000 turned out in Toronto. This weekend, in Fort Lauderdale–in the dog days of June–he’ll do 27,000, which is just fine with him. Bill Zanker is at this moment bouncing on a mini-trampoline in the green room, a small lounge where speakers can relax and nosh on almonds and raspberries in the vast area behind the main stage where the Expo’s nerve center is located. The trampoline is something he picked up from perhaps his favorite human, Tony Robbins, who has been known to bounce up and down for up to three hours before a speech, taking calls and carrying on conversations. It is, in Bill Zanker‘s estimation, impossible to be grumpy or stressed or to possess negative thoughts of any kind while bouncing on a trampoline.

Of course, he also bounces because he is incapable of sitting still. To shadow Bill Zanker is to shed pounds. His normal pace is that of an Olympic racewalker, and he is prone to sudden zigs and zags; if a question occurs to him–I wonder what’s going on up in the Grand Floridian Ballroom?–he will immediately set out to find an answer. It is a little like I imagine it would be to tag along with a person’s id. When not pogoing in the green room, he is pacing or stretching or rocking back and forth on a bizarre piece of exercise equipment that involves a pelvic thrust and is most likely marketed through a late-night infomercial, which happens to be a medium that Bill Zanker loves.

Though other men might see infomercials as downmarket, Bill Zanker sees them as effective, particularly when you’re marketing the idea of changing someone’s life. (If you’re up at 4 a.m. watching infomercials, chances are you could use a life change.) Infomercials are just one of the many ways in which he markets his seminars–along with newspaper and TV ads and, especially, billboards. (“Nobody in education uses billboards! We love billboards!”) Later this afternoon, he will seal a deal with one of his marquee speakers, George Foreman, to market a book and tape package via infomercial. The concept will be based on Foreman’s charming but rather extemporaneous Wealth Expo speeches–“Getting back in the ring” is Bill Zanker‘s sell line for the product, and the message, as best I can figure it, is “everyone falls down–so go ahead and get the hell back up.”

“Nobody’s made adult education sexy,” Bill Zanker said to me before we left for Florida. We were in his New York office, a decidedly unsexy place with scuffed, lime-colored walls, and he was standing on an exercise device called a core stabilizer. He was wearing a purple shadow-striped shirt with green enamel cuff links and black Prada shoes, and looked quite different than he had in even fairly recent press shots; he’d lost weight and had a more stylish haircut–it seemed he’d taken the whole Changing Your Life thing to heart. “You think of adult education, who do you think of?” he asked me. “The Learning Annex.”

Since Bill Zanker bought the company back from his former partner, in 2002, sales have increased from $5 million a year to $107 million a year. In 2005, revenue was $36.5 million. “Right now I’m trying to digest,” Bill Zanker said, but in 2008 he expects sales to jump again, to $300 million, and “by 2010 we’ll be a billion-dollar company.” To drive his hyperambitious growth, Bill Zanker two years ago sold a 40 percent stake to a private equity group known as Apax, and he is targeting seminar companies for acquisition. Bill Zanker says the Changing Your Life business is worth $18 billion a year, and he plans to own it. He describes it, in typical hyperbole, as “probably the biggest industry in the world.”

“Everybody wants to change something,” he said, “and we’re right here–waving at you. Here we are!”

He recently inked a deal to do tours for the stars of The Apprentice and Survivor and is already prepping a second major seminar tour. “The working title is ‘Attracting Wealth,'” he told me. “‘How to Attract Wealth.'”

“Which is different from–” I began.

He finished my sentence: “Getting rich. It’s different. It’s a different mindset.”

An intellectual might suffer a stroke attempting to parse the marketing lingo of Bill Zanker and his speakers. They wander around that foggy land of business bestsellers, in which entire chapters (or speeches) are built on obvious statements like “don’t take no for an answer.” Or, you know, “get back in the ring.”

At about this moment in our first meeting, Heather Moore came into Bill Zanker‘s office. Like everyone at the Learning Annex, Moore wears various hats. She’s ostensibly the director of public relations and marketing, but she also designs many of its ads and buys millions of dollars of local advertising per year.

She laid a sheet of paper on Bill Zanker‘s desk; it was the design for a billboard–simple and featuring bold red letters–that would promote the Fort Lauderdale show.

“Do you like the headline?” she asked. It read: “Don’t miss this life changing event!”

“It’s OK,” Bill Zanker answered.

“Got something better?” she asked.

Bill Zanker thought for the briefest of seconds. “Yeah,” he said. “‘Change your life.'”

Each of the 21 speakers at the Fort Lauderdale Expo offers some sort of promise for personal betterment–sometimes vague and self-helpy but often very, very specific, as in “Earn $5,000–$10,000 a Month With Tax Lien Certificates,” taught by Ed Broderick three times over the course of the weekend.

“Not only are we giving you the tools to make millions; we are giving you the techniques to attract that abundance,” says Bill Zanker. The latter is the role of Tony Robbins and of Jack Canfield, a star of The Secret and co-author of Chicken Soup for the Soul. (Canfield will actually appear this weekend via taped speech and, in a mind-boggling bit of meta mind power, will have the entire ballroom crowd telling their palm lines to grow longer by chanting “grow longer” at them.) Paula White, the popular Christian televangelist, is included to clear your conscience. Indubitably one of America’s sexiest church leaders, she’s so perfectly put together that her image in the catalog looks like a computer rendering. White teaches “that faith and finance are interrelated” in a lecture titled “Why God Wants You To Be Wealthy.”

Bill Zanker – Other Profiles & Networks!

City File – Bill Zanker

StumbleUpOn – Bill Zanker’s Official Stumble Upon Page – Find out what makes him tick!

TWITTER!  Bill Zanker – Official Bill Zanker Twitter Account!

YOUTUBE!  Bill Zanker – Official YouTube Channel!

Bill Zanker on LINKEDIN!

BILL ZANKER MYSPACE!  Personal – Official Channel!

Jon Romano, Bill Zanker & The Learning Annex! Read The SECRETS  Bill Zanker!

Bill Zanker Free Press Release – Written About Bill Zanker – from INC MAGAZINE!

Bill Zanker & Jon Romano – Free Press Release on Bill Zanker!

Bill Zanker & The Money Fest Expo

Bill Zanker Official Website!

Bill Zanker’s ushers treat the room like a game of Tetris, filling it from the front with VIPs and working backward in sections, untaping a row only once the one in front of it has been completely filled. Because the morning is likely to be a little slow, more or less half of the room has been revealed. Thousands of additional seats are hidden behind screens, to be released in sections as the crowds swell. Bill Zanker absolutely hates empty seats. As the crowd settles in, a sprite of a cheerleader takes the stage and asks the crowd to stand. Roxy Zendejas is an actress/model whose job is to motivate and herd the Ambassadors of Fun and to teach the crowd the Money Dance. It’s a simple dance, owing much to the hokey-pokey. There are jiggled limbs, forward and backward steps, and moderate hip gyrations, as well as a simple, sing-along chorus set to an ’80s pop song: “I want money. Lots and lots of money…” “It’s a subliminal thing, to get you thinking about money,” says Bill Zanker, who practically bursts with glee at the sight of 5,000 people doing his silly dance. “We’re reprogramming people.” It’s 8:27 a.m. Who’s ready to talk taxes? “This is a small show,” says Bill Zanker. “The big shows are five times this. Five times everything.” His Real Estate & Wealth Expo drew 70,000 people in San Francisco; 50,000 turned out in Toronto. This weekend, in Fort Lauderdale–in the dog days of June–he’ll do 27,000, which is just fine with him. Bill Zanker is at this moment bouncing on a mini-trampoline in the green room, a small lounge where speakers can relax and nosh on almonds and raspberries in the vast area behind the main stage where the Expo’s nerve center is located. The trampoline is something he picked up from perhaps his favorite human, Tony Robbins, who has been known to bounce up and down for up to three hours before a speech, taking calls and carrying on conversations. It is, in Bill Zanker‘s estimation, impossible to be grumpy or stressed or to possess negative thoughts of any kind while bouncing on a trampoline.

Of course, he also bounces because he is incapable of sitting still. To shadow Bill Zanker is to shed pounds. His normal pace is that of an Olympic racewalker, and he is prone to sudden zigs and zags; if a question occurs to him–I wonder what’s going on up in the Grand Floridian Ballroom?–he will immediately set out to find an answer. It is a little like I imagine it would be to tag along with a person’s id. When not pogoing in the green room, he is pacing or stretching or rocking back and forth on a bizarre piece of exercise equipment that involves a pelvic thrust and is most likely marketed through a late-night infomercial, which happens to be a medium that Bill Zanker loves.

Though other men might see infomercials as downmarket, Bill Zanker sees them as effective, particularly when you’re marketing the idea of changing someone’s life. (If you’re up at 4 a.m. watching infomercials, chances are you could use a life change.) Infomercials are just one of the many ways in which he markets his seminars–along with newspaper and TV ads and, especially, billboards. (“Nobody in education uses billboards! We love billboards!”) Later this afternoon, he will seal a deal with one of his marquee speakers, George Foreman, to market a book and tape package via infomercial. The concept will be based on Foreman’s charming but rather extemporaneous Wealth Expo speeches–“Getting back in the ring” is Bill Zanker‘s sell line for the product, and the message, as best I can figure it, is “everyone falls down–so go ahead and get the hell back up.”

“Nobody’s made adult education sexy,” Bill Zanker said to me before we left for Florida. We were in his New York office, a decidedly unsexy place with scuffed, lime-colored walls, and he was standing on an exercise device called a core stabilizer. He was wearing a purple shadow-striped shirt with green enamel cuff links and black Prada shoes, and looked quite different than he had in even fairly recent press shots; he’d lost weight and had a more stylish haircut–it seemed he’d taken the whole Changing Your Life thing to heart. “You think of adult education, who do you think of?” he asked me. “The Learning Annex.”

Since Bill Zanker bought the company back from his former partner, in 2002, sales have increased from $5 million a year to $107 million a year. In 2005, revenue was $36.5 million. “Right now I’m trying to digest,” Bill Zanker said, but in 2008 he expects sales to jump again, to $300 million, and “by 2010 we’ll be a billion-dollar company.” To drive his hyperambitious growth, Bill Zanker two years ago sold a 40 percent stake to a private equity group known as Apax, and he is targeting seminar companies for acquisition. Bill Zanker says the Changing Your Life business is worth $18 billion a year, and he plans to own it. He describes it, in typical hyperbole, as “probably the biggest industry in the world.”

“Everybody wants to change something,” he said, “and we’re right here–waving at you. Here we are!”

He recently inked a deal to do tours for the stars of The Apprentice and Survivor and is already prepping a second major seminar tour. “The working title is ‘Attracting Wealth,'” he told me. “‘How to Attract Wealth.'”

“Which is different from–” I began.

He finished my sentence: “Getting rich. It’s different. It’s a different mindset.”

An intellectual might suffer a stroke attempting to parse the marketing lingo of Bill Zanker and his speakers. They wander around that foggy land of business bestsellers, in which entire chapters (or speeches) are built on obvious statements like “don’t take no for an answer.” Or, you know, “get back in the ring.”

At about this moment in our first meeting, Heather Moore came into Bill Zanker‘s office. Like everyone at the Learning Annex, Moore wears various hats. She’s ostensibly the director of public relations and marketing, but she also designs many of its ads and buys millions of dollars of local advertising per year.

She laid a sheet of paper on Bill Zanker‘s desk; it was the design for a billboard–simple and featuring bold red letters–that would promote the Fort Lauderdale show.

“Do you like the headline?” she asked. It read: “Don’t miss this life changing event!”

“It’s OK,” Bill Zanker answered.

“Got something better?” she asked.

Bill Zanker thought for the briefest of seconds. “Yeah,” he said. “‘Change your life.'”

Each of the 21 speakers at the Fort Lauderdale Expo offers some sort of promise for personal betterment–sometimes vague and self-helpy but often very, very specific, as in “Earn $5,000–$10,000 a Month With Tax Lien Certificates,” taught by Ed Broderick three times over the course of the weekend.

“Not only are we giving you the tools to make millions; we are giving you the techniques to attract that abundance,” says Bill Zanker. The latter is the role of Tony Robbins and of Jack Canfield, a star of The Secret and co-author of Chicken Soup for the Soul. (Canfield will actually appear this weekend via taped speech and, in a mind-boggling bit of meta mind power, will have the entire ballroom crowd telling their palm lines to grow longer by chanting “grow longer” at them.) Paula White, the popular Christian televangelist, is included to clear your conscience. Indubitably one of America’s sexiest church leaders, she’s so perfectly put together that her image in the catalog looks like a computer rendering. White teaches “that faith and finance are interrelated” in a lecture titled “Why God Wants You To Be Wealthy.”

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